With social networking being all the rave now, email marketers need to be savvy about integrating them into their campaigns.

There’s a cool feature called AddThis, which email marketers can add into their campaigns and allow their readers to save part or all of the campaign as a bookmark, or send to themselves or someone they know at one of their social networking sites. This feature is a great way for marketers to start sharing content to new people through their subscribers, and gives viral marketing a whole new meaning! 

We’ve recently added this feature into our client’s templates, and the response has been great.  Recipients of TailoredMail powered campaigns are now able to send all or part of the email they received to be saved on their social networking page, or pass it on to one of their “friends”.  Social network “friends” are typically curious about what their “friends” are interested in, so they’ll click on the link for the recently added item to view more. This is an easy way to quickly build subscriber lists. Delivering relevant content just became that much more valuable!