Email marketers who know what they’re doing often focus on integrating with search engines, usually via the content they create/send (by posting archives on their website). To that end, then, it’s wise to keep your eyes on the horizon for ‘what’s next’ – and some press have suggested it will be “Cuil” (pronounced “cool”).
Former Google-idians (Anna Patterson and others) have raised $33M to try and outduel Google with a more efficient and comprehensive search engine, http://www.cuil.com. It launched this week, and is a no-frills and interesting approach to presenting results. I found the results very suspect, but the layout of the results with it’s “Explore by Category” helper tool has potential. Keep an eye out on these guys as you focus on getting search engines to find all that great content you’re developing!
Here’s a not-so-good review of Cuil. Looking for other search alternatives? Powerset (a great way to search Wikipedia articles) is worth a try, and so is Twine (category-oriented search with a social networking twist).
July 29, 2008 at 5:30 pm
Email marketing is gaining ground daily over many more traditional forms… Email Marketing