Stay out of the Recession with Email Marketing May 28, 2008
Posted by Mindy Dolan in email marketing.Tags: benefits to email marketing, cutting marketing, Deliverability, economic downturn, economy, email newsletters, internet marketing, marketing budget, recession, return on investment, search marketing, send relevant info, social networking
3 comments
We all get it. The economy stinks. The stock market keeps plunging with big numbers. The Federal Reserve keeps lowering interest rates. The real estate industry is all shook up. Gasoline prices are climbing and refusing to ever return below $2.50 per gallon. Stamp prices keep going up, threatening our direct-mail budgets.
No matter how gray the economy looks, we still have a business to run and market. Don’t take our word for it. Bill McCloskey of MediaPost reports good news for companies that rely on email marketing. “While a recession is certainly not good for anybody, it may have a beneficial effect on email marketing,” McCloskey says. He attributes email newsletter successes to their low cost, high return-on-investment, and being a proven marketing tool.
5 Quick Tips to Better eMail Campaign Results March 18, 2008
Posted by Mindy Dolan in email marketing.Tags: Deliverability, List management, Segmentation
add a comment
Breaking up lists can generate up to 10 times as many opens/clicks…
There’s a quiet shift in email marketing strategy these days that is producing big results and should be familiar to anyone who has put together direct marketing programs before — segmentation. Segmentation is the process of breaking up your leads/lists into logical groupings, so that content and/or promotions are targeted to the right audience, and in the right context. Extensive studies within the email industry show that for lists with as low as 5,000 names, your opens and clicks can improve as much as 10-times their normal performance through simple segmentation. Here are five quick, straightforward ideas on how to test this approach:
