Postcards from the Junkfolder. Bite-sized tips and opinions for email marketers.

It’s obviously important to keep in contact with your customers on a regular basis – it’s part of the ongoing sales cycle. However, these days, customers have different needs and don’t all follow the same path. Email marketers develop killer campaigns for all the stages of the cycle and yet typically have a difficult time implementing them effectively within an email marketing system. Amazingly enough, even the most popular email service providers have a difficult time integrating all the key programs that lead to an email marketers success.

So we sat back and thought about this for awhile. What are the ideal features (beyond the basics) for an email service provider to offer, that would allow a marketer to operate a fully functional and successful email program at no or a low additional cost?

• Client data or content management system integrated into the email service provider’s system.
• Easy way to create and deliver tailored and relevant email for each subscriber dynamically.
• Combine marketing and sales email camplaign efforts by creating flexible templates that can be changed centrally in the system and then dynamically insert different salesperson imagery, content, and contact information.
• Lead scoring and nurturing programs built into the system.
• Automated drip campaigns/triggers delivered based on subscriber open/click behavior.
• Reports automatically emailed to the team a set time after the broadcast has been delivered.
• Google Analytics integration with the system so that clicks are seamlessly tracked once the subscriber leaves the newsletter and lands on the website.

If you’re an email marketer or a sales person looking for a way to truly connect with your subscribers, then these are the tools you need to get there. Ask your email service provider to put a program like this together for you. If they’re not able to provide these solutions for you, then you need to start looking for a provider who can. Features like these don’t need to cost you an additional $5,000-10,000 a month. If you can’t find a provider who can offer you these features, then call us – we can!