Don’t panic over lower open rates… March 28, 2008
Posted by Mindy Dolan in email marketing, using email.Tags: email best practice, email marketing, inactive users, list cleaning, open rates, TailoredMail
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Anyone who has been involved in email for the last couple years knows all too well that open rates are going down. Much of the blame has been attributed to one of the following:
- Images being turned off, by default, by most email clients
- More emails getting caught in spam filters or junk folders
- Not enough compelling content
