Businesses are quickly catching on to the need for creating social network pages for their business in order to keep connected and in front of the consumers mind. Once they have created their social network page, the next struggle  they tend to encounter is creating content to be used for each network. The content for each social network (like Twitter, Facebook and LinkedIn) isn’t usually the same since it’s targeting different groups of people.

Rather than having to take the time to post to each social network site, use the content you’re storing in your email marketing library, and post it to your social network sites from the email marketing system. Most email marketing systems are now adapting to this, and it’s trackable. You can also start to see who your social network influencers are (the people who spread your information virally), and perhaps even start to send them some of your better content through email since they do such a great job at promoting you. This saves time and money, and you don’t have to rewrite or copy and paste content in order to post to each of the networks.  You can also use email marketing systems to host your landing pages so that you can continue to track what they’re doing.

Email marketing is definitely not dead. It’s just had a rebirth and will continue to grow with the digital world. It all really does start with email…

Email >> RSS
Email >> Social
Email >> SMS
Email >> Blog