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Outlook 2007 – Critical upcoming challenges for eMarketers March 14, 2008

Posted by Mindy Dolan in email marketing.
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Outlook 2007Just when you thought it was getting a bit more reliable to build good-looking HTML emails, and have a reasonable expectation it might look good in most email clients….along comes Outlook 2007. Designers who use CSS, images, backgrounds, or image maps – beware. No – better yet – be ready to change everything.

In fact, we recommend you start changing your templates NOW…or you risk sending non-functional emails to an ever-growing base of email users.

Outlook 2007 came on to the scene last year with “some” fanfare. While most corporate environments and existing Outlook 2003 users have yet to upgrade. Little known or understood to those of us who SEND professional looking emails to our clients and prospects – this announcement has, and will have, an ever-growing impact on the email designs that we use.

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