Do You Have the Right Email Marketing Mix? February 25, 2009
Posted by Mindy Dolan in email marketing.Tags: aquisition newsletters, customer retention, drip campaigns, dynamic content, email marketing mix, email testing, happy birthday or anniversary emails, list segmentation, newsletters, order confirmation emails, renewal emails, service policy emails, surveys
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Should you do more drip campaigns or newsletters? Will order confirmations and “thank you” offers bring add-on business? Should you mail more often (or less) to prospects?
How many renewal notices before rock-bottom pricing? What? How many? How often? When? To whom?
The correct answers to these questions would yield increased sales and profits. But, unfortunately, there are no totally correct answers — only informed guesses.
What’s a marketer to do? (more…)
Strategic tips for maximizing the ‘thank you’ email… April 9, 2008
Posted by Mindy Dolan in email marketing.Tags: email marketing, newsletters, strategic email marketing tips, thank you email
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One of the most often overlooked opt-in email strategies is the “confirmation email”. The TailoredMail system – as a default – will send a “confirmation” email to any new subscriber who signs up to receive your content. Most send either a simple ‘thank you’ email. But there are several important considerations and strategies at play here that can dramatically improve your overall results, response and retention…Read these important tips:
