Should you do more drip campaigns or newsletters? Will order confirmations and “thank you” offers bring add-on business? Should you mail more often (or less) to prospects?
How many renewal notices before rock-bottom pricing? What? How many? How often? When? To whom?
The correct answers to these questions would yield increased sales and profits. But, unfortunately, there are no totally correct answers — only informed guesses.
What’s a marketer to do? Read the rest of this entry »
One of the most often overlooked opt-in email strategies is the “confirmation email”. The TailoredMail system – as a default – will send a “confirmation” email to any new subscriber who signs up to receive your content. Most send either a simple ‘thank you’ email. But there are several important considerations and strategies at play here that can dramatically improve your overall results, response and retention…Read these important tips:
