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	<title>Postcards from the Junkfolder. Bite-sized tips and opinions for email marketers. &#187; opt-in email list</title>
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		<title>Postcards from the Junkfolder. Bite-sized tips and opinions for email marketers. &#187; opt-in email list</title>
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		<title>Organic or Purchased?</title>
		<link>http://blog.tailoredmail.com/2008/09/09/organic-or-purchased/</link>
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		<pubDate>Tue, 09 Sep 2008 19:54:49 +0000</pubDate>
		<dc:creator>Mindy Dolan</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[List management]]></category>
		<category><![CDATA[opt-in email list]]></category>
		<category><![CDATA[organic email list]]></category>
		<category><![CDATA[purchased email list]]></category>
		<category><![CDATA[tips to build an email list]]></category>
		<category><![CDATA[tips to sign up for a newsletter]]></category>

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		<description><![CDATA[You want to start doing email marketing but you&#8217;ve got a small list. Your boss wants you to send to as many subscribers as possible. How do you quickly grow your list so that you&#8217;re reaching more people? Should you purchase the list or just build it organically? Organically build your list: If you want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.tailoredmail.com&blog=3063218&post=119&subd=tailoredmail&ref=&feed=1" />]]></description>
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		<title>How do my email campaigns compare to someone else&#8217;s?</title>
		<link>http://blog.tailoredmail.com/2008/08/29/how-do-my-email-campaigns-compare-to-someone-elses/</link>
		<comments>http://blog.tailoredmail.com/2008/08/29/how-do-my-email-campaigns-compare-to-someone-elses/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 20:39:01 +0000</pubDate>
		<dc:creator>marckamaka</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Forward to a Friend]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[opens and views]]></category>
		<category><![CDATA[campaign performance]]></category>
		<category><![CDATA[email benchmarks]]></category>
		<category><![CDATA[opt-in email list]]></category>
		<category><![CDATA[retailer open rates]]></category>
		<category><![CDATA[business to business open rates]]></category>

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		<description><![CDATA[Generally, campaign performance should be gauged against prior campaigns to the same audience.  How have your recent broadcasts performed versus your prior broadcasts using your old system? When clients ask me for benchmarks, I say it varies by audience.  When a client has purely opted-in readers their open rates are much higher than one who [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.tailoredmail.com&blog=3063218&post=93&subd=tailoredmail&ref=&feed=1" />]]></description>
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			<media:title type="html">marckamaka</media:title>
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